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College of Engineering & Science - Louisiana Tech University

Engineering & Technology Management

Marketing Management


College: College of Business
Department: Marketing and Analysis
Credits: 3.00

Course Description: MARKETING MANAGEMENT. 0-3-3. A course to introduce the student to the role of the marketing manager in the development and implementation of strategies in the areas of products, pricing, channels, and promotion.

Syllabus: MKTG 530

In this link you will be able to view the first video lecture for this course: http://mediasite.latech.edu/Mediasite/Play/0f0b1f6eb3ae45bc952b04a1c757bc431d.