COLLEGE OF ENGINEERING & SCIENCE

Biography

Dr. Julie Guidry Moulard is an Associate Professor of Marketing and the Balsley-Whitmore Endowed Professor in Business at Louisiana Tech University. She received her Ph.D. from Mays Business School at Texas A&M University in 2004.

Dr. Moulard teaches in the undergraduate, MBA, and doctoral programs in the College of Business, with a focus on international business and services marketing. She also co-leads the LA Tech Marketing & Analysis Department’s Bulldogs in Paris study abroad program. The program has been in existence since 2012 and includes a one-week trip to Paris and Reims, France.

Dr. Moulard’s research interests include brand authenticity, human brands, consumption emotions, such hope, fear, and guilt, and wine marketing. She has published in multiple academic journals, such as the Journal of the Academy of Marketing Science, the Journal of Business Research, Psychology & Marketing, the International Journal of Advertising, the Journal of Marketing Education, and the International Journal of Wine Business Research. She is an editorial review board member for the Journal of the Academy of Marketing Science, the Journal of Business Research, and the Journal of Marketing Theory and Practice.

Dr. Moulard currently serves as the President of the Academy of Marketing Science (AMS), one of the marketing discipline’s leading academic organizations. She has been heavily involved with AMS in numerous capacities, including AMS President-Elect (2018-2020), AMS Vice President for Programs (2014-2018), and AMS Vice President of Membership-USA (2012-2014). In 2013, Dr. Moulard received the AMS Harold and Muriel Berkman Faculty Achievement and Development Award for her service to AMS. Dr. Moulard is also a member of the Academic Advisory Board of the Direct Selling Education Foundation (2015-present) and a member of the Board of Directors of the Harold and Muriel Berkman Charitable Foundation (2021-present).

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