COLLEGE OF ENGINEERING & SCIENCE

Biography

Dr. Julie Guidry Moulard is an Associate Professor of Marketing and the Balsley-Whitmore Endowed Professor in Business at Louisiana Tech University. She received her Ph.D. from Mays Business School at Texas A&M University in 2004.

Dr. Moulard teaches in the undergraduate, MBA, and doctoral programs in the College of Business, with a focus on international business and services marketing. Dr. Moulard also co-leads the LA Tech Marketing & Analysis Department’s Bulldogs in Paris study abroad program. The program has been in existence since 2012 and includes a one-week trip to Paris and Reims, France.

Dr. Moulard’s research interests include brand authenticity, human brands, consumption emotions, such hope, fear, and guilt, and wine marketing. She has published in multiple academic journals, such as the Journal of the Academy of Marketing Science, the Journal of Business Research, Psychology & Marketing, the International Journal of Advertising, the Journal of Marketing Education, and the International Journal of Wine Business Research. She serves as an editorial review board member for the Journal of the Academy of Marketing Science and the Journal of Business Research and as an ad hoc reviewer for the Journal of Marketing.

Dr. Moulard has been heavily involved in the Academy of Marketing Science (AMS), an international organization for marketing academics with a membership over 1000. She currently serves as President-Elect of AMS (2018-2020) and previously served as AMS Vice President for Programs (2014-2018) and as AMS Vice President of Membership-USA (2012-2014). In 2013, Dr. Moulard received the Harold and Muriel Berkman Faculty Achievement and Development Award for her service to AMS. Dr. Moulard also has served as a member of the Academic Advisory Board of the Direct Selling Education Foundation since 2015.

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